Attitude intensity and dissonant cognitions

S. S. Komorita, Ira Bernstein

Research output: Contribution to journalArticle

Abstract

Balance and dissonance theory postulate that tension may be reduced by decreasing the importance of dissonant cognitions. 232 students at a southern university and 261 students at a northern university responded to 3 forms of an attitude scale toward integration. Attitude intensity was used as a measure of importance and was correlated with dissonance as measured by perceived discrepancy between Ss' attitude and those of their parents and close friends. The results suggest that: (a) individuals may markedly disagree with primary reference groups when these groups are perceived to be against the broader norms of his culture, and (b) dissonance may result in an increase as well as a decrease in attitude intensity. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)323-329
Number of pages7
JournalJournal of Abnormal and Social Psychology
Volume69
Issue number3
DOIs
StatePublished - Sep 1964

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Keywords

  • ATTITUDE INTENSITY
  • ATTITUDE, INTENSITY OF, &
  • ATTITUDES &
  • COGNITIVE DISSONANCE, &
  • DISSONANT COGNITIONS
  • OPINIONS

ASJC Scopus subject areas

  • Clinical Psychology
  • Experimental and Cognitive Psychology
  • Psychology(all)

Cite this

Attitude intensity and dissonant cognitions. / Komorita, S. S.; Bernstein, Ira.

In: Journal of Abnormal and Social Psychology, Vol. 69, No. 3, 09.1964, p. 323-329.

Research output: Contribution to journalArticle

Komorita, S. S. ; Bernstein, Ira. / Attitude intensity and dissonant cognitions. In: Journal of Abnormal and Social Psychology. 1964 ; Vol. 69, No. 3. pp. 323-329.
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