TY - JOUR
T1 - Comida en Venta
T2 - After-School Advertising on Spanish-Language Television in the United States
AU - Thompson, Darcy A.
AU - Flores, Glenn
AU - Ebel, Beth E.
AU - Christakis, Dimitri A.
N1 - Funding Information:
Supported by the Robert Wood Johnson Foundation through the Robert Wood Johnson Clinical Scholars Program.
Copyright:
Copyright 2008 Elsevier B.V., All rights reserved.
PY - 2008/4
Y1 - 2008/4
N2 - Objective: To analyze the content of food and drink commercials aired during after-school hours on Spanish-language television. Study design: We performed a content analysis of food and drink advertisements, evaluating product type, food category, and message content. All advertisements aired during after-school hours (3 to 9 p.m.) on 2 U.S. Spanish-language television stations were sampled over a 1-week period in the spring of 2006. Results: We reviewed 60 hours of programming. Of the non-program content, 47% was for product advertisements, 15% (n = 153) of which was for food/drink. A mean of 2.5 food/drink commercials aired per hour (range 0-8), and the median duration was 30 seconds; 31% of food/drink commercials advertised fast food, and 27% advertised drinks, most (54%) of which were sugared. About one third (31%) of the food/drink commercials targeted children, 12% featured Latino celebrities, and 19% made reference to Latino culture. Only 16% of the food/drink commercials had health-related content. Conclusions: Children viewing Spanish-language television in the United States after school are exposed to food and drink commercials, most of which advertise unhealthy foods, including fast food and sugared drinks. Food and beverage advertising on Spanish-language television may play an important role in the high risk of overweight among Latino children.
AB - Objective: To analyze the content of food and drink commercials aired during after-school hours on Spanish-language television. Study design: We performed a content analysis of food and drink advertisements, evaluating product type, food category, and message content. All advertisements aired during after-school hours (3 to 9 p.m.) on 2 U.S. Spanish-language television stations were sampled over a 1-week period in the spring of 2006. Results: We reviewed 60 hours of programming. Of the non-program content, 47% was for product advertisements, 15% (n = 153) of which was for food/drink. A mean of 2.5 food/drink commercials aired per hour (range 0-8), and the median duration was 30 seconds; 31% of food/drink commercials advertised fast food, and 27% advertised drinks, most (54%) of which were sugared. About one third (31%) of the food/drink commercials targeted children, 12% featured Latino celebrities, and 19% made reference to Latino culture. Only 16% of the food/drink commercials had health-related content. Conclusions: Children viewing Spanish-language television in the United States after school are exposed to food and drink commercials, most of which advertise unhealthy foods, including fast food and sugared drinks. Food and beverage advertising on Spanish-language television may play an important role in the high risk of overweight among Latino children.
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U2 - 10.1016/j.jpeds.2007.09.011
DO - 10.1016/j.jpeds.2007.09.011
M3 - Article
C2 - 18346518
AN - SCOPUS:40949141893
SN - 0022-3476
VL - 152
SP - 576
EP - 581
JO - Journal of Pediatrics
JF - Journal of Pediatrics
IS - 4
ER -