Concurrent processes: The affect-cognition relationship within the context of the "mere exposure" phenomenon

Matthew A. Lee, Janet L. Sundberg, Ira H. Bernstein

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

The affect-cognition relationship and Zajonc's (1968) "mere exposure" hypothesis were examined in two studies that involved ratings of: (1) preference and familiarity for geometric forms previously scaled for complexity and (2) preference or height and familiarity for male yearbook pictures previously scaled for attractiveness or height. Two exceptions to his hypothesis were noted: simple geometric forms and unattractive faces showed satiation, and faces seen once before were rated more attractive than both novel faces and faces seen twice before. Moreover, mere exposure effects were noted with a nonaffective dimension (height). The major finding was that presentation frequency generally manifested independent relations to affect and rated familiarity, as well as to height and rated familiarity, therefore evoking a concurrent response process Eriksen, 1960).

Original languageEnglish (US)
Pages (from-to)33-42
Number of pages10
JournalPerception & Psychophysics
Volume54
Issue number1
DOIs
StatePublished - Jan 1993

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Cognition
cognition
social attraction
rating
Satiation
Recognition (Psychology)
Familiarity

ASJC Scopus subject areas

  • Experimental and Cognitive Psychology
  • Sensory Systems
  • Psychology(all)

Cite this

Concurrent processes : The affect-cognition relationship within the context of the "mere exposure" phenomenon. / Lee, Matthew A.; Sundberg, Janet L.; Bernstein, Ira H.

In: Perception & Psychophysics, Vol. 54, No. 1, 01.1993, p. 33-42.

Research output: Contribution to journalArticle

Lee, Matthew A. ; Sundberg, Janet L. ; Bernstein, Ira H. / Concurrent processes : The affect-cognition relationship within the context of the "mere exposure" phenomenon. In: Perception & Psychophysics. 1993 ; Vol. 54, No. 1. pp. 33-42.
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