Responses to behaviorally vs culturally tailored cancer communication among African American women

Matthew W. Kreuter, Celette Sugg Skinner, Karen Steger-May, Cheryl L. Holt, Dawn C. Bucholtz, Eddie M. Clark, Debra Haire-Joshu

Research output: Contribution to journalArticle

62 Citations (Scopus)

Abstract

Objective: To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. Methods: In a randomized trial, participants (n = 1227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. Results: Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. Conclusions: Implications for developing and understanding effects of tailored cancer communication are discussed.

Original languageEnglish (US)
Pages (from-to)195-207
Number of pages13
JournalAmerican Journal of Health Behavior
Volume28
Issue number3
StatePublished - May 2004

Fingerprint

African Americans
magazine
cancer
Communication
communication
Neoplasms
collectivism
Women's Health
health
American
Interviews
Health
interview
time

Keywords

  • Cancer prevention
  • Culture
  • Health attitudes
  • Health communication
  • Health education
  • Minority health

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Leadership and Management

Cite this

Kreuter, M. W., Skinner, C. S., Steger-May, K., Holt, C. L., Bucholtz, D. C., Clark, E. M., & Haire-Joshu, D. (2004). Responses to behaviorally vs culturally tailored cancer communication among African American women. American Journal of Health Behavior, 28(3), 195-207.

Responses to behaviorally vs culturally tailored cancer communication among African American women. / Kreuter, Matthew W.; Skinner, Celette Sugg; Steger-May, Karen; Holt, Cheryl L.; Bucholtz, Dawn C.; Clark, Eddie M.; Haire-Joshu, Debra.

In: American Journal of Health Behavior, Vol. 28, No. 3, 05.2004, p. 195-207.

Research output: Contribution to journalArticle

Kreuter, MW, Skinner, CS, Steger-May, K, Holt, CL, Bucholtz, DC, Clark, EM & Haire-Joshu, D 2004, 'Responses to behaviorally vs culturally tailored cancer communication among African American women', American Journal of Health Behavior, vol. 28, no. 3, pp. 195-207.
Kreuter, Matthew W. ; Skinner, Celette Sugg ; Steger-May, Karen ; Holt, Cheryl L. ; Bucholtz, Dawn C. ; Clark, Eddie M. ; Haire-Joshu, Debra. / Responses to behaviorally vs culturally tailored cancer communication among African American women. In: American Journal of Health Behavior. 2004 ; Vol. 28, No. 3. pp. 195-207.
@article{f331098e92624171b09604dfa9243491,
title = "Responses to behaviorally vs culturally tailored cancer communication among African American women",
abstract = "Objective: To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. Methods: In a randomized trial, participants (n = 1227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. Results: Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. Conclusions: Implications for developing and understanding effects of tailored cancer communication are discussed.",
keywords = "Cancer prevention, Culture, Health attitudes, Health communication, Health education, Minority health",
author = "Kreuter, {Matthew W.} and Skinner, {Celette Sugg} and Karen Steger-May and Holt, {Cheryl L.} and Bucholtz, {Dawn C.} and Clark, {Eddie M.} and Debra Haire-Joshu",
year = "2004",
month = "5",
language = "English (US)",
volume = "28",
pages = "195--207",
journal = "American Journal of Health Behavior",
issn = "1087-3244",
publisher = "PNG Publications",
number = "3",

}

TY - JOUR

T1 - Responses to behaviorally vs culturally tailored cancer communication among African American women

AU - Kreuter, Matthew W.

AU - Skinner, Celette Sugg

AU - Steger-May, Karen

AU - Holt, Cheryl L.

AU - Bucholtz, Dawn C.

AU - Clark, Eddie M.

AU - Haire-Joshu, Debra

PY - 2004/5

Y1 - 2004/5

N2 - Objective: To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. Methods: In a randomized trial, participants (n = 1227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. Results: Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. Conclusions: Implications for developing and understanding effects of tailored cancer communication are discussed.

AB - Objective: To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. Methods: In a randomized trial, participants (n = 1227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. Results: Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. Conclusions: Implications for developing and understanding effects of tailored cancer communication are discussed.

KW - Cancer prevention

KW - Culture

KW - Health attitudes

KW - Health communication

KW - Health education

KW - Minority health

UR - http://www.scopus.com/inward/record.url?scp=0347061951&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0347061951&partnerID=8YFLogxK

M3 - Article

VL - 28

SP - 195

EP - 207

JO - American Journal of Health Behavior

JF - American Journal of Health Behavior

SN - 1087-3244

IS - 3

ER -