Responses to behaviorally vs culturally tailored cancer communication among African American women

Matthew W. Kreuter, Celette Sugg Skinner, Karen Steger-May, Cheryl L. Holt, Dawn C. Bucholtz, Eddie M. Clark, Debra Haire-Joshu

Research output: Contribution to journalArticle

62 Scopus citations


Objective: To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. Methods: In a randomized trial, participants (n = 1227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. Results: Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. Conclusions: Implications for developing and understanding effects of tailored cancer communication are discussed.

Original languageEnglish (US)
Pages (from-to)195-207
Number of pages13
JournalAmerican Journal of Health Behavior
Issue number3
StatePublished - Jan 1 2004



  • Cancer prevention
  • Culture
  • Health attitudes
  • Health communication
  • Health education
  • Minority health

ASJC Scopus subject areas

  • Health(social science)
  • Social Psychology
  • Public Health, Environmental and Occupational Health

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