Semantic priming: Subliminal perception or context?

Ira H. Bernstein, Victor Bissonnette, Avni Vyas, Pamela Barclay

Research output: Contribution to journalArticle

25 Scopus citations

Abstract

Briefly presented, masked priming stimuli that cannot be identified by themselves can affect the processing of subsequent targets. The effect, which is sometimes viewed as a demonstration of unconscious processing, has been linked to the subliminal perception literature. Experiments 1 and 2 indicated that the identification of primes in the context of semantically related targets is superior to the identification of primes presented alone, and that the identification of primes in the context of semantically unrelated targets is inferior to the identification of primes presented alone. Experiment 3 indicated parallel findings in a recognition task. Consequently, an explanation of semantic priming in terms of the interactive nature of stimuli that are near to one another in time seems preferable to one based upon concepts of unconscious processing and subliminal perception.

Original languageEnglish (US)
Pages (from-to)153-161
Number of pages9
JournalPerception & Psychophysics
Volume45
Issue number2
DOIs
StatePublished - Mar 1 1989

ASJC Scopus subject areas

  • Experimental and Cognitive Psychology
  • Sensory Systems
  • Psychology(all)

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    Bernstein, I. H., Bissonnette, V., Vyas, A., & Barclay, P. (1989). Semantic priming: Subliminal perception or context? Perception & Psychophysics, 45(2), 153-161. https://doi.org/10.3758/BF03208050