TY - JOUR
T1 - Smart shoppers tours
T2 - Outcome evaluation
AU - Carson, Jo Ann S
AU - Hedl, John J.
N1 - Funding Information:
This project was funded, ln part, through Cooperative Agreement Number 58-3198-4-049 with the Food and Consumer Serv~ceU, .S. Department ofAgriculture.The contents of this artlcle do not necessarily reflect the views or policies of the USDA. Matchlng funds were provlded from the Natlonal Council ofJewish Women and the Dallas Dietetic Association; in-klnd contr~but~oncasm e from the Dallas WIC Program, Parkland Memorial Hosp~tal'sC ommunity Oriented Primary Care Clinlcs and other groups. This report represents the evaluation of a project conducted through the Dallas Food and N u t r ~ t ~ oconn sortium w ~ t hth e lead agency ofthe Dallas County Women, Infant and Children's Program. Address for correspondencc:Jo Ann S. Carson, M.S., R.D., L.D., Dcpartment of Clinical Nutrlt~onU, nlverslty ofTexas Southwestern Medical Center, 5323 Harry Hines, Dallas,TX 75235-8877;Tel: (214) 648-1522 or (212) 648-1520;Fax: (214) 648-1514; E-mail: JCarso@mednet.swmed.edu. 01998 SOCIETY FOR NUTRITION EIIUCATION
PY - 1998
Y1 - 1998
N2 - Smart Shoppers Tours were offered to mothers on limited incomes in southeast Dallas in 1995-96. Based on focus group data and the Food Guide Pyramid, the series of three tours was designed to increase the purchase of healthy foods by mothers on limited incomes. Based on the Theory of Planned Behavior and Self-Efficacy Theory, the strategies addressed attitudes, self-efficacy, and knowledge in peer-led tours to foster an intent to purchase healthier foods leading to improved food purchasing behaviors, including use of the nutrition label and unit price. The objective of the outcome evaluation was to measure changes in each construct mentioned above. A questionnaire measuring each of these aspects was administered at ticket issuance and approximately 2 months later. Pre-tour data are available on 557 individuals, 242 of whom attended tours; post-tour data are available on 114. When pre- and post-tour data were compared, knowledge and skill increased, attitudes regarding purchasing healthy foods on a limited income improved, and intent to purchase healthy foods increased. Self-reports and a home food inventory suggest improved food purchasing. Based on structural modeling, a path model that resembles but is not identical to the Theory of Planned Behavior and Self-Efficacy Theory is suggested.
AB - Smart Shoppers Tours were offered to mothers on limited incomes in southeast Dallas in 1995-96. Based on focus group data and the Food Guide Pyramid, the series of three tours was designed to increase the purchase of healthy foods by mothers on limited incomes. Based on the Theory of Planned Behavior and Self-Efficacy Theory, the strategies addressed attitudes, self-efficacy, and knowledge in peer-led tours to foster an intent to purchase healthier foods leading to improved food purchasing behaviors, including use of the nutrition label and unit price. The objective of the outcome evaluation was to measure changes in each construct mentioned above. A questionnaire measuring each of these aspects was administered at ticket issuance and approximately 2 months later. Pre-tour data are available on 557 individuals, 242 of whom attended tours; post-tour data are available on 114. When pre- and post-tour data were compared, knowledge and skill increased, attitudes regarding purchasing healthy foods on a limited income improved, and intent to purchase healthy foods increased. Self-reports and a home food inventory suggest improved food purchasing. Based on structural modeling, a path model that resembles but is not identical to the Theory of Planned Behavior and Self-Efficacy Theory is suggested.
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U2 - 10.1016/s0022-3182(98)70341-3
DO - 10.1016/s0022-3182(98)70341-3
M3 - Article
AN - SCOPUS:0040165133
SN - 1499-4046
VL - 30
SP - 323
EP - 331
JO - Journal of Nutrition Education and Behavior
JF - Journal of Nutrition Education and Behavior
IS - 5
ER -