TY - JOUR
T1 - Fundraising and philanthropy in plastic surgery
T2 - An essential tool for academic excellence
AU - Bentz, Michael L.
AU - Ahmad, Jamil
AU - Rohrich, Rod J.
PY - 2011/5
Y1 - 2011/5
N2 - In a time of multiple economic challenges in healthcare and society as a whole, academic plastic surgery units are also struggling to support teaching initiatives, research programs, and poorly remunerative patient care activities. A practical, available, and realistic solution is the establishment of formal fundraising and philanthropic efforts within plastic surgery divisions, sections, and departments. An understanding of donors and their motivations and how the fundraising process operates can lead to a successful long-term fundraising effort, benefitting various areas of the academic plastic surgery unit. Fundraising and philanthropic efforts are essential for the continued success and survival of academic plastic surgery units and will be requisite to ensure that education, research, and clinical programs flourish well into the future.
AB - In a time of multiple economic challenges in healthcare and society as a whole, academic plastic surgery units are also struggling to support teaching initiatives, research programs, and poorly remunerative patient care activities. A practical, available, and realistic solution is the establishment of formal fundraising and philanthropic efforts within plastic surgery divisions, sections, and departments. An understanding of donors and their motivations and how the fundraising process operates can lead to a successful long-term fundraising effort, benefitting various areas of the academic plastic surgery unit. Fundraising and philanthropic efforts are essential for the continued success and survival of academic plastic surgery units and will be requisite to ensure that education, research, and clinical programs flourish well into the future.
UR - http://www.scopus.com/inward/record.url?scp=79955671207&partnerID=8YFLogxK
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U2 - 10.1097/PRS.0b013e31820e93c0
DO - 10.1097/PRS.0b013e31820e93c0
M3 - Article
C2 - 21228736
AN - SCOPUS:79955671207
SN - 0032-1052
VL - 127
SP - 2108
EP - 2112
JO - Plastic and reconstructive surgery
JF - Plastic and reconstructive surgery
IS - 5
ER -